Post by account_disabled on Dec 10, 2023 1:02:41 GMT -6
A blog as part of the company website, a blog on a separate domain, or maybe on a blogging platform. The choice is not clear, your company's business strategy is of great importance here. What are the advantages and disadvantages of each of these solutions? Blog on the company website Advantages: can be more effective when all your content works for one domain's Joint visual identification of the blog and brand Defects: Limitations resulting from readymade graphic template solutions Limitations when using readymade CMS solutions Image restrictions Blog on a separate domain.
Full control over the appearance and functions of the website Possibility to build a brand independent of the company Defects: activities build reach and positions only for the blog domain Additional costs hosting, domainBlogspot or other photo retouching readymade blogging platforms Advantages: Free and easy to use Jump start blogging Blogspot community Defects: Less control over the appearance of the website Possible loss of data or access to the site if the platform closes or changes its policies works on the visibility of the domain of the blogging platform.
If you run a business, placing a blog on your company website may be most beneficial. However, if you want to build a personal brand that will allow you more freedom of expression than a company website, a separate domain may be a better choice. Step by step blog positioning How to start working to improve your blog's visibility in search results: Step . Keyword research Use tools like Google Keyword Planner, Ahrefs, Senuto, AlsoAsked or SEMrush to find keywords that are relevant to your industry. Check Google suggestions under when entering a query into the search enginePrioritize them from greatest to least important to you.
Full control over the appearance and functions of the website Possibility to build a brand independent of the company Defects: activities build reach and positions only for the blog domain Additional costs hosting, domainBlogspot or other photo retouching readymade blogging platforms Advantages: Free and easy to use Jump start blogging Blogspot community Defects: Less control over the appearance of the website Possible loss of data or access to the site if the platform closes or changes its policies works on the visibility of the domain of the blogging platform.
If you run a business, placing a blog on your company website may be most beneficial. However, if you want to build a personal brand that will allow you more freedom of expression than a company website, a separate domain may be a better choice. Step by step blog positioning How to start working to improve your blog's visibility in search results: Step . Keyword research Use tools like Google Keyword Planner, Ahrefs, Senuto, AlsoAsked or SEMrush to find keywords that are relevant to your industry. Check Google suggestions under when entering a query into the search enginePrioritize them from greatest to least important to you.